The Shopify annual conference creative direction was conceived from the simple idea of the shipping container, hence the stacked letters.
(LOGO)
The primary source of inspiration came from the book; "The Box," which sheds light on the importance of the Shipping Container and its impact on the World's Economy.
(LOGO + PATTERN SYSTEM)
This flexible approach is easily applied to wayfinding signs throughout the event..
(THE GRID)
The modular design system is meant to reflect the stacking of shipping containers. This arrangement has multiple application which allows great flexibility in logo application.
(SIGNAGE + LETTERING)
All aspect of the branding pulls from the geometry of the container. The typographic system is an excellent example of that.
(LANYARDS)
The lanyards pull from the typographic system. This gives the much-needed flexibility needed to keep things fresh.
The Shopify annual conference creative direction was conceived from the simple idea of the shipping container, hence the stacked letters.
(LOGO)
The primary source of inspiration came from the book; "The Box," which sheds light on the importance of the Shipping Container and its impact on the World's Economy.
(LOGO + PATTERN SYSTEM)
This flexible approach is easily applied to wayfinding signs throughout the event..
(THE GRID)
The modular design system is meant to reflect the stacking of shipping containers. This arrangement has multiple application which allows great flexibility in logo application.
(SIGNAGE + LETTERING)
All aspect of the branding pulls from the geometry of the container. The typographic system is an excellent example of that.
(LANYARDS)
The lanyards pull from the typographic system. This gives the much-needed flexibility needed to keep things fresh.
© JOSLYN REID 2020