The new Hootsuite Branding is unique enough to be immediately identifiable. They cleanly connect with core audiences and can be easily modified to bring a fresh perspective, across all the channels.
(CONSTRUCTION)
The overall illustration approach is a balance of organic lines mixed with a contemporary geometric straight edge for simplicity. The subjects are constructed using simple geometric shapes and lines. The geometric shapes are then softened with curve edges to add the human touch.
(HUMANS)
The humanistic approach is carefully crafted to include a distinct look and feel across gender and cultural lines.
(METAPHORS)
Incorporating a metaphoric approach in the illustration is the best way to solve complex ideas with a simple solution. I achieved this by first, leading with an idea, then marrying the artwork with all relevant assets.
(SCENE)
The illustration are created in a modular way to maintain an evergreen feel. Each illustration can be modified to solve various design challenges.
(PLACES & SHAPES)
The illustration translates well through simple geometric shapes. These shapes can be used to interpret various ideas.
(ILLUSTRATION APPLICATION)
The illustration translates well through simple geometric shapes. These shapes can be used to interpret various ideas.
(MOTION)
Motion is added in a subtle way for social adds, email and landing page.
The new Hootsuite Branding is unique enough to be immediately identifiable. They cleanly connect with core audiences and can be easily modified to bring a fresh perspective, across all the channels.
(CONSTRUCTION)
The overall illustration approach is a balance of organic lines mixed with a contemporary geometric straight edge for simplicity. The subjects are constructed using simple geometric shapes and lines. The geometric shapes are then softened with curve edges to add the human touch.
(HUMANS)
The humanistic approach is carefully crafted to include a distinct look and feel across gender and cultural lines.
(METAPHORS)
Incorporating a metaphoric approach in the illustration is the best way to solve complex ideas with a simple solution. I achieved this by first, leading with an idea, then marrying the artwork with all relevant assets.
(SCENE)
The illustration are created in a modular way to maintain an evergreen feel. Each illustration can be modified to solve various design challenges.
(PLACES & SHAPES)
The illustration translates well through simple geometric shapes. These shapes can be used to interpret various ideas.
(ILLUSTRATION APPLICATION)
The illustration translates well through simple geometric shapes. These shapes can be used to interpret various ideas.
(MOTION)
Motion is added in a subtle way for social adds, email and landing page.
© JOSLYN REID 2020